ESG News

February 2020

Vital Farms’ industry-first traceability effort
Fast Company

Inherent Group's portfolio company Vital Farms, in a pioneering initiative in food traceability, enables consumers to see (pre-recorded) 360-degree video of the pastures where the eggs from a given carton are laid. The effort comes amidst increasing consumer interest in understanding where their food comes from, which is particularly relevant in a vertical where claims like "free-range" are frequently misleading.